Loyalty programs are everywhere. Getting diners to care about them isn't easy. The challenge was launching Dine Rewards across four major restaurant brands without it feeling like another forgettable points card.
The solution started with a question: what do customers actually want? Easy enrollment, fast rewards, real value, and freedom to choose. This infographic made the case by breaking down the research and showing why Dine Rewards was built differently. Clear data visualization and conversational tone turned key insights into something anyone could grasp at a glance. The goal was to make joining feel less like a commitment and more like common sense.
