Littering is a choice to value convenience over consequence and comfort over care. Nature > Ego offers a reset. A simple mark becomes something people can wear, share, and act on.
This concept activates across high-visibility touchpoints, from OOH in heavy-traffic areas to social content built for shares and merch that turns participants into walking ambassadors. Motion elements reinforce the message. Community engagement and local cleanup partners push it from a statement into a movement. The goal is to turn respect for the environment from a reminder into a natural reflex.
