Flow looks different for everyone. It might be the adrenaline of ziplining through canopies, the meditative rhythm of paddling spring-fed waters, or the quiet immersion of a trail that opens up to something unexpected. This campaign celebrates that range, positioning Florida as more than a backdrop. It's an active partner in the search.
Find Your Flo invites travelers to discover their state of flow in the state of Florida.
Find Your Flo invites travelers to discover their state of flow in the state of Florida.
Through social storytelling, striking out-of-home placements, and influencer partnerships, Find Your Flo showcases a state where adventure and stillness coexist, and where finding your rhythm is as much the destination as any single place.
To put Find Your Flo in the hands of outdoor content creators, I designed a media kit that feels purposeful, not promotional. Each item reflects the campaign's message: a branded dry bag to protect what matters, a YETI bottle for the journey, and a die-cut sticker as a keepsake. Together, they tell the story of Florida's flow and travel wherever the next adventure leads. Creators share their own flow, bringing others into the story.
