Wonder doesn't need a screen. It's in the curious tilt of a baby hippo's head, the unexpected quiet of watching an alligator sunbathe, the moment when something magnificent walks past and you forget to reach for your phone.
In an age of curated feeds and filtered glimpses, Zoo Miami's "In Real Life" campaign makes the case for the unmediated encounter.
Distributed across Florida's visitor centers, the brochure positions Zoo Miami not as a checklist item, but as a portal back to genuine amazement.
Because real life still has the power to stop you in your tracks.
